What on earth is going on with the Matchbox 1-75 range for 2011????
After a stunning start in Australia where I picked up a shed load of the 1-100 range (for those of you not in the know, US&A insist on having 100 models rather than as the 75 that the range should consist of), it seems that things have come to a grinding halt.
Much has been said about ASDA up t’north and many a collector has had quite good success in grabbing the new range of models. However down “sauf”, the picture is very different – sweet FA actually…..
In Switzerland it is even worse – no new 1-75 models for the past 7 months….shocking. Yet SIKU seem to have merry entry to the market and outlets with the latest models being available.
When will Mattel just either make an announcement and pull out of Europe altogether or give Matchbox the same courtesy as Hot Wheels and make the products available. I understand that retailers are not seemingly not that interested in stocking up, but how hard are Mattel trying?? Are they more interested in character lines? It would seem that this is the case….this is what sells. Diecast doesn’t bring in the “bucks” as margins are so thin.
Could Matchbox days be numbered? The German site – http://www.matchbox.de – has not had the 2011 listing added to the site, when normally it has been one of the first places for reference for the 1-75 releases. Telling times….