Interesting to note. Was at a friends house the other day, and she has a 3 & 5 year old.
Naturally (!) the kids showed me their car box. Fast Lane – check. HW – check. Pixar Cars – check. Random tut – check. Matchbox….er…..
Well, that is a bit of a lie. There were about 4 Matchbox models, but all old school and they were her brothers when he was a nipper (I almost shed a tear to see MB45 BMW 3.0 CSL in there midst of the madness – sticker still intact, but further damage was bound to happen if left with the majority, so I safely put them away from harms way, and advised my friend accordingly.
But what was even more prominent was that there was not a single recent 1-75 from the last 3 years there. Not one. How are Matchbox ever going to recover their market share when parents are buying what is available – and that means other brands.
Mattel can cite that they are doing all they can to get the product to market, but how much are they doing? MB has always been the ugly sister, acquired rather than loved….isn’t it time they either upped the game or just pull out immediately?
It is really a sad state of affairs…..the Grim Reaper knocks…..