Being a new Dad means that I can legitimately go to TRU and have a look round.
There is one in Basel Stuecki, but being in Switzerland, everything is twice the price and Illzach serves me well.
Diecast offering in France means Norev, Majorette or Hot Wheels – but not a sign of Matchbox to be had at all – why is this?
And to cap it all off, check out the promo display for HW’s……very obvious why the MB brand is suffering in terms of sales and why the efforts from the likes of the MCCH to influence the direction of the brand is pointless. Mattel seem to be refusing to invest in the Matchbox brand.
Mattel are going to keep on investing in their baby – which is HW – Matchbox is going to always play second fiddle…..