So Majorette are doing all things good at the moment. I mused that I was very pleased to have received quickly the special edition Dubai Police Cars set from the UAE, as this was a totally unique and rare as many outside of the UAE would not be able to get their hands on one. Majorette have a history of producing country specific liveries for targeted markets, just like rivals Norev and Siku. More to the point Dubai actually does have such cars as real working vehicles.
This 5-piece set comes in its own unique packaging depicting the white and green of the Dubai police service as well as the police logo.
There are 5 cars to collect within the series – either as singles OR you can get them within this 5-pack.
The cars themselves are fine, the point being is that you will have bought them for the uniqueness of the livery unless you are one of those nutjob who buys the pack just for one particular casting. The Camaro and Mustang look the best of the bunch – big and rowdy enough to cause a stir, whereas the European R8, Panamera and AMG SLS just look a little weedy for my liking – they don’t have a solid look and feel about them. That is a tad frustrating as it does look like men against boys at times, BUT at the end of the day, it is not the casting by the country release which makes this set. Let us not forget that you also get opening doors on some models, something that Mattel refuse to add due to cost. So there is extra play value for the child over the collector.
Line them up side by side and it looks like they could be straight off the set off Top Gear – all supercars ready for action.
Whilst the John Lambert blog raises plaudits for Mattel in creating a set of models reflecting the NYPD livery, I do think that this is rather misguided. Outside of the US, I don’t think that this set will be as popular as Lambert tries to promote. It is just too US centric and with the gushings of Mattel squarely aimed at that market, it is hard for collectors outside the US to get excited as this is not something they can relate to.
The same can also be very easily said about the Dubai Police Cars set, BUT there is a significant difference. And that is the fact that Majorette have a habit of producing unique pieces specific for a market. And that includes the packaging. OK, you may well struggle to find this gift set and have to pay a mint on the likes of ebay or know someone in Dubai, but this is very unique and surely makes a better addition from all the random US police liveries that Mattel insist on churning out?
The set will only appeal to those who want to travel the beaten track rather than the main road. You are going to get collectors that will just want the set or singles due to the livery and casting – which is fine. Majorette offer this and as a package it works well. I am pleased to have this. Whilst the some of the models are not outstanding, the livery is, hence the draw.
Mattel fail to look after RoW as has been documented time and time again, but with the likes of Majorette and Siku constantly stealing a march on this, how much more longer will the likes of the John Lambert blog try and still state that Mattel are going in the right direction?