Majorette Range Rover Evoque

This makes me laugh.

The Lamley Blog has stated time and time again that Matchbox is going in the right direction with great new castings. Yet, trying to get the MB version of the Land Rover Evoque was just farcical. Problems with the IP, JLR would not allow the release. Yet there were masses that stood by and paid ridiculous amounts of money by the likes of rip off merchants such as Wheel Collectors et al.

But then we have Majorette.

And in a blink of an eye, we have this release – readily available and totally correct in detail. Whilst there are matchbox accents of detail on the bonnet and front grill, this Majorette version wins hands down.

1) It has an interior – MB version has blacked out windows

2) Metal body – DIECAST

3) Opening boot!

4) Available. You can actually buy this model in any shop that stocks Majorette diecast.

What a lovely item. Crisp, fresh, relevant – and more so both adults and children can relate to this without issue.

OK, Majorette does not seem to have a presence in North America, much to a lot of moaning and even John Lambert has to get his additions sent from Europe (Well, now you know what it is like with MB John, so maybe you can get off your high horse).

But  I am not bothered about the US, nor do I really give a monkey’s that they cannot get hold of these castings. The good news is that I can buy these, as can folk from Europe and APAC as well. In fact more or less the RoW.

The thing is this. Children see cars every day on the roads. They recognise cars. This Range Rover is recognisable. More so than some Mattel generic they care to produce. And this is why Majorette are on a winner whilst Mattel refuse to adapt and go off skelter with irrelevant licensed castings. And Majorette don’t do generics – it is pure, 100% licensed, which makes the entire range very collectable.

Why do Mattel find it difficult to release such models when Majorette can do it with ease and style?

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