Matchbox in print

In this week’s copy of Autocar, there is a article that refers to the Gathering in the US and MB Team of Michael Herelda and Abe Lugo. I was surprised to see such an article TBH, but good exposure for the brand. Better still, the lack of blatant promo and self love is refreshing. An…

Matchbox: MB8 – Volvo V60 Polestar (2016)

As a rule now, I no longer collect Matchbox. If you look at the line ups for this year, it is loaded – mostly – full of generic tut. Compare this with 2008 line up with a richness of proper cars. Of course, there is a lot of noise claiming that Matchbox is back. I…

Finally!  

There has been a huge amount said about the distribution of Matchbox in the UK. Some believe it is great and really positive for the brand, led by the Mattel Patsy John Lambert. The brand is exclusively available in Asda so no problem getting all the castings you need. Indeed, on the MCF FB page,…

Matchbox 2016 – MB34 – 2013 Ford Cargo

I don’t buy Matchbox as a rule anymore. The product is just poor, you can’t get hold of the latest castings and to rub salt into the wounds, John Lambert keeps telling you that everything is rosy when clearly it isn’t. That said, there have been some good castings of late and where I have…

When Matchbox get it right…………

Matchbox has to be the most frustrating brand on sale at the moment. We all know that the brand is basically screwed, with hardly anything making it outside of the US. But what annoys me even more is stuff like this: This is the new recolour of the VW Transporter double cab. Picture has been…

Slightly embarrassing , isn’t it Mattel

I am slightly amazed that Majorette has managed to secure all these licensing deals, when Mattel has just about got its act together and got Daimler AG to sign……. Majorette seem to be releasing these castings with relative ease – Mattel……well, you know the score with getting a casting out. More to the point, Majorette…

Mattel are not interested in us. 

This was a present for the bairn at Xmas. I got 20% off at Myer in Melbourne so.it represented good value. The cars – well were OK for a child. They are currently in a box somewhere on a ship. What caught my interest was the limited warranty on the back. I would like to…

Why Matchbox will continue to fail

Jason Horowitz must be a pretty smug chap at the moment. Not only had he got HW all the best castings within the Mattel portfolio, but he seems to have got all the best promotional stuff as well. This offer from Boost at Westfield Bondi Junction, Australia proves the point: We keep hearing from the…